CougarLife - Review

Ratings for CougarLife

Overall rating:

In practice:



Value for money:

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Conclusion: The largest, most active dating site for young men and cougars is not just popular – it delivers real results! While there are a few complaints about the site’s user-friendliness, CougarLife remains #1 for connecting older women with the younger generation of males.

CougarLife at a glance:


  • Site is full of women who are both secure and looking for sex
  • Site is also full of handsome, youthful men who want to try new things
  • Site has more than 7 million members from around the world


  • Subscriptions are automatically continued once expired (However this is common practice in the dating world)
  • Not always user-friendly

Our recommendation for more success

Jump right into the site and interact with other users. You will get the most out of your subscription this way. It’s probably beneficial before jumping into a subscription, however, that you get used to the site first with the free trial.

CougarLife numbers

Success ratio

  • 100 contact requests in our test profile
  • 16 resulting conversations
  • 2 out of 10 requests get an answer.

Contact ratio CougarLife

Member statistics

52% Women

48% Men
Female ratio at CougarLife

Suitability for Adventure

  • Canada’s largest cougar hook-up site
  • Great settings and intriguing profiles

Suitability for Adventure

Local activity in Canada

  • Members in Canada: 1.200.000
  • Search trend: 30.000

Activity grade in Canada

What is Cougar-Dating?

Cougars are women who know what they’re doing and know exactly what they’re looking for. They’re usually from the age of 30+, maybe going through a mid-life crisis, and on the prowl for something new and fun.

They’re age doesn’t usually take away from their attractiveness, because older-women are secure in themselves, radiant, and at their sexual peak. They’ve come to a slump in their life, however, and are looking for a way to spice it up without sacrificing their freedom in a serious relationship or marriage. For these reasons, they go looking for younger men (often referred to as toy-boys, cubs, or MILF-Hunters) to bring out their crazy passion for life again.

Quite obviously, cougar relationships are mostly based on sex, but sometimes they’ll meet with their toyboy for a night out. They’re usually ecstatic to show off their new, young fling to anyone who looks their way. This makes sense – cougars aren’t the type of women to live according to society’s judgments. Sometimes, they’ll even start a sugar-mama relationship with their young prey, paying for dinner, drinks, and even their man’s bills. No complaints there!

After being with a toyboy, these cougars realize a new freedom within themselves. For instance, in many cases their children are all grown up, their divorce with a spouse filed long ago, and their career is prospering. Why should a woman want to sacrifice this newfound freedom just for the reason of satisfying sexual desires? The simple solution is turning into a full-blown cougar, and using toyboys to satisfy their every desire.


1. CougarLife review: summary

Wikipedia defines “cougar” as a mature woman looking for a casual relationship or sex in the men of generations younger.

Both sides are happy:

  • “Cougars” track down young, handsome, adventurous men.
  • “Toyboys” are curious, and seek beautiful, passionate women to satisfy the curiosity

Our summary - What happened when we took CougarLife for a test drive:

Practical test and experience: We found CougarLife was quite the functional dating platform during the practical test. The users communicate and interact freely amongst each other. Chatting with contacts on the site resulted in a 19% success rate. That means that close to 1/5 of all efforts to interact ended on a positive note. Not bad!
Functions and Profiles: CougarLife has made the profiles simple enough to set-up while still putting enough info out there to find the ideal partner. In our experience, we only came across a tiny number of fakes, which is pretty reasonable. The only downfall is that CougarLife uses animators to lure non-paying users. (this setting can be changed, however). The functions on the site are pretty straightforward, but there’s nothing game changing or revolutionary about them. There is really no need for anything like that though, since users are still given everything they need to find everything they want. Our judgment: Not bad!
User-friendliness: There isn’t much customer service to help users out and cancelling a subscription takes a large sum of time. Although design and operation are OK, it’s really not enough to receive a great rating. There is a lot of room to grow!
Value for money: Having a CougarLife subscription isn’t cheap, but users do receive a product which is quite rare to find. As long as you can look over the fact that the site’s not very user-friendly, you will enjoy the overall experience. Performance vs. Cost: Decent!


2. CougarLife Practical Test

The most valuable assessment of ours are the practical experiments. It is during the practical experiments that we get a taste for what it’s like to be a user on the dating site. We make an experimental profile which allows us to get the realest Cougar Life experience possible. We have put out one male profile, and one female profile. This way, we can pick out differences on being on each side of the spectrum. We go through the site, trying out each feature and setting. We communicate with customer service and with other member as well, of course! Our goal through these experiments are always to figure out whether the site does what it says it can and whether it’s worth the subscription.

We take pride in being able to dig out each advantage and disadvantage! In this case, for Cougar Life.

2.1 Initial reaction to CougarLife

Our initial reaction after creating a subscription was that the website seemed trustworthy and sophisticated. We unfortunately couldn’t find many answers in regards to the platform’s usability. The FAQ section provides a little bit of help, but a more detailed tutorial would have been great. Helpful tips and tricks are available however, in the media section. It even contains a PDF that thoroughly describes Cougar Life: how to use it and how to get the most out of it.

Picture: Registration on the Cougar Life homepage

The PDF also provides some cool stats concerning Cougar Life’s members. It states that every female member is single and uninvolved – 51% being divorced, 47% having never been married, and 2% being left widowed. Amazingly, 42% of the women on the site were divorced in just the past year. The document also states that 31% of female members are single moms. It also reads that the average age of cougar users is 39, while the average age toyboy users is 29.

CougarLife’s spokeswoman, Sabrina Rymarowics, has said:

“CougarLife was built on the fact that nowadays, there are many successful, confident and independent single-women who don't have a problem to start an affair or relationship with a significantly younger man.”

We were disappointed that we weren’t able to locate the cost of subscription anywhere before we registered. Even though this is a common practice in the dating world, CougarLife receives its first minus point. Don’t worry about the prices, we are happy to help. Click here to see their prices before you subscribe.

2.2 Testing our Contacts on CougarLife

Our contact test was built to determine how active users on CougarLife are. This part is absolutely necessary in determining the overall value of the platform. You can only build a connection online if other members actively communicate with one another. Please note that messages from animators have not been considered! (refer to profile quality).

30-day Contact Test on Cougar Life Canada

>> passive contact requests: 12

  • standard greetings: 5
  • personal messages: 7

>> active contact requests: 50

  • standard greetings: 5
  • to which positive replies received: 1
  • personal messages: 45
  • to which positive replies received: 14

Success rate: 16 from 100 points
(premium membership)

12 contact requests plus 4 positive responses to contact attempts

How does the contact test work?

  • The test takes place over a period of one month (30 days from the creation of the premium membership profile)
  • During this period, the number of successful contacts is counted.
  • 50 contact attempts (messages/greetings) will be made and up to 50 will be counted if received.
  • Incoming (passive) contact attempts are automatically counted as a successful contact.
  • Outgoing (active) contact attempts only count as a successful contact if a positive response (a response that encourages you to continue the conversation) follows.
  • A maximum of 50 points can be awarded for successful incoming contacts, and 50 for successful outgoing contacts.
  • The result is denoted as x out of 100 points. For example: 78 successful contacts out of 100 attempts results in a score of 78/100.

2.3 Conclusion: Cougar Life Practice Evaluation and Experiences

The contact test's outcome was very satisfactory. More than 1/4 of all attempts (in a study group of 100 members) resulted in a positive outcome or conversation. Rating: Not bad!


3. Functions and Profiles on CougarLife

3.1 Quality of CougarLife’s Profile

It’s impossible to get lost in registration. You simply tell them whether you are searching for cougars or toyboys and what your age preference is. You also have the option of choosing which area you’d like to find them in. Then you upload information about you to your profile. They even have the option of completing this step with the help of Facebook, which makes the process super quick and simple.

Suggestions for your Profile:
  • Throw in as many pictures as you look good in. Doing this increases your chances of a positive experience by a crazy amount. This is because other users will feel they can trust you since your profile seems complete and original.
  • Include as much information about yourself as you can. The more information you put out there, the more likely it is another user will find you two have something in common. This sparks initial interest, and gives you guys something to talk about.

Picture: We recommend to answer as many questions as possible to improve your Cougar Life profile


The creators of Cougar Life ensure your profile is private and secure. Since, you know, it would be pretty terrible to have colleagues or acquaintances find you on the site. To ensure your profile stays safe, go into “My Profile” and then click “Privacy”. Now you can set your profile so you stay as anonymous as possible.

Picture: Recommended privacy settings on Cougar Life

Cougar Life provides the option of having private pictures. Private pictures are pictures only visible to members you allow to see them. You can grant other members access to these pictures by providing them with a “key” to unlock them. Caution: If a key is given to you, an access to your private pictures will be given automatically to the other person. This feature can be disabled however, by changing your privacy settings (see picture above).

Picture: Upload and share private pictures on Cougar Life

Fake Profiles

Cougar Life offers fairly good profile quality, and only seldom did we run into fake or scamming profiles. This is acceptable; it is a pretty normal circumstance that scammers create a fake dating profile with the intention of getting members to click into their website. Stay on the look-out for these guys! If you’re ever at all suspicious about a profile, make sure to block it!

You unfortunately can’t report a suspicious profile to Cougar Life, as neither manually or automatically do they look into this kind of stuff. It would definitely be a great next step in improving the platform. A service Cougar Life does offer though is a voluntary identity check so you can prove your identity. This helps others sort of the fake profiles from the real profiles. All in all, this area on Cougar Life needs some attention!


To distinguish a fake profile, find out whether the member is a premium member. In most cases, premium members are not fake as scammers avoid paying extra costs.


We want to let you know as well, that CougarLife has many animators on the platform. Animators are people who entertain by putting up a fake profile. CougarLife has implanted a system called Cougars CS™ in an attempt to rid the platform of animators, but keep your eyes open still. You may have to be a member on the site for a while to start recognizing the signs of fake profiles. Don’t fall for their tricks! The animators will probably send you messages and gifts, but do not go to meet them in person! This negative factor is quite small still, thanks to the fact that you can easily block animators from contacting you.


Don’t let fake animated profiles deceive you! In their terms, CougarLife says that these animators are only able to contact guest users, not paying members. Apparently, having a premium membership makes it impossible for animators to contact you. You can also change your settings so that no one can contact you but instead you have to initiate all communication.

3.2 CougarLife’s Search Settings

Optimizing your search settings allows you to find other members quickly and easily while preventing yourself from being targeted. When we tested CougarLife’s search, we found tons of matches. We then fine-tuned the search settings so that we could see profiles which were better-suited to exactly what we were looking for. Not bad, not bad at all!

Picture: refine your search on Cougar Life

Not only does CougarLife’s search allow you to search by age and distance, but also by the following attributes:

  • Profiles including pictures
  • Profiles including private pictures
  • Users that are online right now
  • Users that want to chat right now
  • New profiles
  • Profiles you have not yet seen
  • Looking to go out immediately

Thanks to these wonderful search settings, users can easily eliminate profiles they have no interest in. Very helpful!

Picture: Search results on Cougar Life

Other search settings are hair colour, physique, eye colour, and ethnicity. These can all be entered directly into the search bar.

Click on any profile you come across that interests you. By clicking on it, you have access to the user’s public pictures and profile information. Now, you just have to contact them.

Picture: A profile of an attractive cougar on Cougar Life Canada

3.3 CougarLife’s Communication Settings

CougarLife has 5-6 ways for you to communicate with other users.

Picture: Communication features

Sending a message

Many websites offer this option for users to communicate with other users that interest them. It’s actually the method we like best. What are the advantages, you may ask?

  • It doesn’t matter whether the user is online or offline when you send it
  • Their profile is visible in the message field, so you’re always sure who you’re chatting with

In the personal message, you can even ask to see their private pictures and send them a present.

Picture: Send a gift to other Cougar Life members


You can immediately chat with any person in real-time if they are online. Real-time chat is great for small talk and getting to know more about them and their life.


On CougarLife, sending a “flirt” is like saying “hello” without actually sending a personal message. We don’t think this is the best way to start talking to someone. It’s more a way of saying, “Hi, I like your profile. Check out mine and if you’re interested I’d like to get to know you.”


We are not so sure whether we like this feature or not. Sending a gift is really just sending a virtual present. Really, it’s just a picture of a present. We couldn’t really figure out how to use it in a way to gain another member’s interest, but we’re sure other members use them regularly.

Asking for access to Private Pictures

Although you might be able to access someone’s private photos just by asking, this probably won’t work in most cases. It will probably go smoother to ask for access to someone’s private pictures if you already have a connection with someone, or if you send the request along with a cute, funny message.

Sending VIP-Messages

If you send someone a VIP-Message, it will be at the top of the recipient’s mail box, and remain there even as they receive other messages. This feature will make you more noticeable and memorable to whoever you send it to.

Picture: Cougars know what they want

Picture: We have messaged 50 cougars within a few days

3.4 CougarLife Features And Profile Conclusion

We rate that CougarLife’s profile set-up is average. They tell other users a lot about you and are simple enough to set-up. We are definitely a fan of the secure privacy options to make sure users remain anonymous. Fake profiles aren’t seen too, too often, so we give that the OK as well. The fact that CougarLife contacts guest users with animators though is a huge turn off. The rest of the functions on the site seemed o work very well – no disappointments there! Rating: Not bad!


4. CougarLife's User-Friendliness

Members can find answer to most issues they may encounter with CougarLife’s FAQ Page. It doesn’t really cover all the bases, so some work could probably be done in that department!

4.1 Customer Service

Throughout all of our evaluations we always get in contact with customer service to see how helpful the site’s team is.

CougarLife’s customer service team can be reached with the information they provide on their contact form. We were glad to see this feature and did follow through on testing the email they had on the contact form with some sort of made up problem. The team did get back to us within two days. So this was alright.

4.2 Exterminating a CougarLife Subscription

It’s important to watch for the expiry date on your CougarLife subscription, because if you don’t cancel it soon enough, it will be automatically renewed. Although this is a feature seen on many dating sites, we’re not really a fan.

Remember: If you’ve met enough Cougars/toyboys for the time being, cancel your  Premium membership before it’s renewed.

It’s unfortunate that CougarLife makes the cancellation process of a Premium membership extremely tricky. We had to look into the issue extensively to cancel ours, so we’ll show you how to do it.

Cancelling CougarLife Premium Membership:

#1. Terms and Conditions stated that cancelling a membership could only be done over phone. Call or pay the next subscription!

CougarLife Customer Service (US phone number): 001 866 665 1507

9:00 to 19:00 EST (15:00 to 01:00 MESZ)

#2. After the phone call, we wrote an email to cancel the Premium membership once more, just to be sure. This is what ours looked like:

“Dear Sir or Madam,

I hereby make use of my right of revocation and cancel my premium membership within the period fixed. In case you do not accept, I reaffirm the cancellation already made by phone (at the earliest date possible).

Please confirm in writing.

My email address is: xxx

My pseudonym: xxx

Kind regards”

The email was sent to two different addresses: and

Again, just to be sure!

P.S. In order to make sure they can identify you and your profile, state the email address that you registered with at CougarLife.

We may have made the cancellation process sound lengthier than it actually is, but it’s really just not as easy as other dating sites make it. Past CougarLife members often say that their cancellation by phone and email was successful.

We still think that one of CougarLife’s biggest issues is the cancellation process, though. There is definitely room for improvement in this area.

4.3 Design and Ease of Use on CougarLife

Using Cougar Life is quite simple and straightforward. Users shouldn’t need much instruction to be able to use the site to its full potential. Profile loading errors do come up every once in a while though. This isn’t that big of a deal, it just minimizes the enjoyment of the Cougar Life experience a little. The design and colour palette are easy on the eyes as well, so navigating the site is a nice experience.

4.4 CougarLife's Mobile App

Not only is Cougar Life accessible from a laptop or computer, but there is also an app (English only) available for iOS and Android. This allows members to flirt while on the go. The app is well-designed includes all of the great functions that the desktop version has. We think the app is a wonderful addition to the overall Cougar Life experience.

4.5 CougarLife User-Friendliness Conclusion

Unfortunately, CougarLife isn’t the most user-friendly dating platform we’ve tested. Customer service is definitely lacking and they make the process of cancellation more difficult than it needs to be. We still give CougarLife a decent result, but there are definitely improvements which should be made!


5. Price-Performance Ratio

Like many other dating sites, a subscription on Cougar Life is automatically renewed if not cancelled soon enough. We’re not a fan of this. It’s definitely a con on the checklist. Cancellation also has to be made 3 days before the term ends, which we feel is fair.

You can still look around on Cougar Life without a premium membership risk-free – you just can’t communicate with anyone. To talk to a Cougar, you need to invest in a premium membership. We think that the premium membership is worth it however – Cougar Life has great profiles, settings, design, and features! And any large dating website needs to get their funding from somewhere.

Picture: Premium members are allowed to send as many messages as necessary

Again, make sure you remember to cancel your premium membership on time! CougarLife actually has a setting where you can cancel renewal at any time, so doing this right when you create your profile may be beneficial. Then you can fully enjoy your CougarLife experience without having to watch the calendar. Click here for instructions and cancelling your renewal.

How expensive is CougarLife?

Cougars can be a member for FREE. It’s just sending messages and gifts that need to be paid for.

Toyboys must have a premium membership to communicate with cougars at all. It costs money to use any function on the site for men.

What does a Premium Membership give you?
  • Ability to send and receive messages
  • A profile which appears at the top in search results
  • A highlighted profile in search results
  • A list of recommended cougars to check out
  • Premium member banner (this means other members will trust your account more)
  • Access to cougars for 6 hours (first time only)

CougarLife Membership Pricing
  • 1 month membership + 100 Credits
    Monthly Cost: $49
  • 3 month membership + 500 credits
    Monthly cost: $36
  • 12 month membership + 3000 Credits
    Monthly cost: $15
  • Mobile app for iOS and Andriod
    One-time purchase: $5
Breakdown of Credits on CougarLife
  • 5 credits: Sending any type of message
  • 5 Credits: Making a message VIP (will remain at top of inbox)
  • 5-35 Credits: Sending different presents
  • 5 Credits: “Flirting”
  • 5 Credits/Day: Show only cougars looking to meet up that day

Picture: Cougar Life pricing in Canada

5.2. CougarLife Price-Performance Ratio

CougarLife is definitely an investment. For the money, the services are decent if you’re alright with the subpar customer service. The features, design, and concept make CougarLife a lot of fun – some would say you receive more than you paid for. If you’re Canadian, keep in mind that this service is unique to your country – there are no better providers. All in all, we think you get fair performance for the price you pay.

Need more information on this topic? Please have a look at our category overview page: Adventures. We hope you'll find some additional helpful information there.

CougarLife summary

Reviewed brand: CougarLife
Evaluated by:
Last update:
Overall rating: 7 / 10

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