1. Zoosk Canada review: summary

Zoosk is a popular and well established brand that is the go-to solution for singles . It offers a tried and tested solution, but also a site that stays at the cutting edge with new features and mobile functionality.

The core of the product is a matchmaking system that gets to know you as you use it. The ‘behavioural matching system’ aims to more accurately match you as you express your preferences.

2. Zoosk Canada Practical Test

The Zoosk practical test is based on an in-depth trial usage of the service. To produce a complete view of the product, two profiles were created, one male and one female. We then browsed all features on the site and conducted some first communications.

On top of this, we checked Zoosk’s reputation online, surveying how customers feel about Zoosk Canada.

First look

Zoosk has an appealing full screen landing page that instantly reasures visitors that Zoosk is a major brand in the online dating world. Zoosk remains one of the best established companies both for desktop and mobile dating.

Registration is possible through Facebook and Google+ and is very simple to complete. Once you have answered a few basic questions about height and ethnicity, the rest of the data is automatically imported.

Picture: Profile view in Zoosk Search

Your first sight of the product after registration gives a good impression. It is well designed with the focus always on a new profile and the menu discreetly placed down the side. It has a ‘social media’ style format that should appeal to all ages.

Number of members in your area test

To get an idea of how many members are accessible online on Zoosk we conducted a liaison check. Dating sites come in many distinct shapes and sizes, but always the most meaningful thing for the client is how many contacts he or she gathers. How many folk get in communication and how many people answer to communications. Our contact score develops a valuation against this all-important measure for every internet site we inspect. Zoosk did really comfortably in this test. There were a whole lot of members online and it looked like a good distribution of members over the state.

Registering as a man we tried to get in touch with 100 women on the site. 34 of them came back to us which is not a bad score. It illistrates that there are a reasonable level of active users on the site. (the test was conducted in Toronto).

Profile Quality

The grade of the profiles is - more often than not - high. Image calibre tends to be great and indicates a membership that looks somewhat modern and machine educated . Most profiles also have a fair ammount of info available. This is a lot to do with many accounts being coupled to Facebook or google+ in order that info is imported straight.

Zoosk also has a array of Profile check alternatives that produce true protection that the individual you are looking at is honest.

Bogus profiles can be a difficulty for all dating services and frequently the real test of a service is not whether they have false profiles on their site, but how many. Still, our feeling of Zoosk was very positive in this regard. Zoosk has a truly good system of profile proofing (find features list beneath) and most of the profiles looked real to us.

3. Functions and profiles on Zoosk Canada

Zoosk’s core offer is its singular behavioural matching method. This is designed to find out about its customers as they search through profiles and use the service. It makes the matching process very undemanding and many people will be happy enough just to enjoy this as the basis of their search. Zoosk also provides a batch of different features that customers can make use of, if they wish. We have summarised our view of the most important ones:

Search

The search function on Zoosk is not the centrepiece of the service. In fact Zoosk aims to provide you with matches that are eligible, without you having to search these out or mess about with filters (the unique behavioural matching system should do it all for you). Zoosk does cater for those who wish to take more control and provides a search function with lots of choices. Age and location of course, but if you go to ‘advanced search’ these options expand to ethnicity, family status and more. Extensive!

Smartpick

Smartpick chooses matches that are specifically suited to you. It is a function that brings a bit more quality matchmaking to the Zoosk service in parallel with the more standard approach. These special matches are based on your filled in profile or, failing that, rely on the behavioural matching system to find you your dream profiles.

Picture: Smartpick on Zoosk

Profile Verification

There are a number of methods by which Zoosk seeks to verify the photos and profile information of its members. These include ‘Facebook verified’ , ‘phone verified’ - where the users has submitted a valid phone number and ‘video verification’ where the user has submitted a moving image to the Zoosk team to prove the photo used is theirs. This is a great feature from Zoosk.

4. Customer Friendliness on Zoosk Canada

Customer friendliness is a very important issue for customers using online dating sites. The extent to which dating sites respond to problems their customers have differs a great deal from one to another. How easy is it to get in touch with customer services? How quickly do they respond to customer concerns. Does the site operate automatic renewal of subscriptions?

Picture: Customer Care contact page on Zoosk

Termination at Zoosk

Zoosk subscriptions are automatically renewed until the point at which you cancel. This is very common amongst dating companies so we don’t score Zoosk down for this fact.

What’s more, Zoosk makes cancelling your subscription easy. Some sites make customers go through lengthy processes to cancel, Zoosk allows its clients to do this at the touch of a single button. A big plus point for Zoosk.

Service and Design on Zoosk

So Zoosk is nice looking, but a little on the complex side. It’s wealth of features ensures it is fun to explore, but it can be a little confusing for the user. In the end most customers just want to be able to browse their matches and have a clear idea of how the system works. Zoosk gives you the feeling that there are options you haven’t fully explored. So we would recommend you don’t attempt to make use of every single function.

Mobile use Zoosk/The Zoosk App

Zoosk has a mobile app that is considerably simpler and easier to use than the desktop site. We like sites that provide both apps and desktop options. This allows you to make use of the service wherever you are and write messages using your PC. 

5. Value for Money at Zoosk Canada

Nearly all dating services offer a free trial of their product, but to use the service fully and be in touch with others you nearly always have to shell out for a Premium Account. Zoosk is no different and to communicate with your contacts, you are going to have to pay a fee. We don’t doubt the need for this. At the end of the day customers always must pay if they want to use a decent service. Instead, we have focused on how Zoosk looks on a ‘value for money’ calculation. Is it good value relative to other sites on the market?

Exclusive benefits of premium membership Zoosk

• Unlimited write messages and read (absolutely necessary, includes chats)
• See who has visited your own profile (useful)
• Smartdate (necessary for serious dating service)

Premium Membership with Zoosk.

Zoosk Premium Membership is available in three main options*:

• A 6 months subscription costs  $12.49 per month  (50% cheaper per month than the 1-month option)
• A 3 months subscription costs  $19.95 per month
• To sign up just for one month only costs  $31.95

*these prices were current at the time of writing, but may change

We suggest going for the 6 month offer. It’s a substantial up front cost, but once that’s out of the way you’ll be able to relax and take your time. A month may seem like a long time, but it’ll race past. On the other hand, the money off on the twelve month pack are not much higher.