Zoosk - Review

Ratings for Zoosk

Overall rating:

In practice:



Value for money:


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Conclusion: Zoosk in Canada is one of the best major dating brands and is well liked. Although it has been around a long time, Zoosk never gave up on on its principles and customer service. We think Zoosk is one of the best services on the market.

Zoosk at a glance:


  • Great Matching system using your behaviour online
  • Well known brand that looks after its customers
  • Easy to get in touch with the company
  • Range of sercurity features to protect you from scammers
  • Lots of search features so you can tailor your search


  • Its a very complex site and can confuse people when they first register
  • Not everything on the site is accessible for free

Our recommendation for more success

Zoosk Canada is good fun to use and packed with features. Find out for yourself by registering. Something you can do for free! And something that really doesn’t take much time at all. So try before you buy. Sign up and see if you like Zoosk.

Zoosk numbers

Success ratio

  • 100 contact requests in our test profile
  • 25 resulting conversations
  • 3 out of 10 requests get an answer.

Contact ratio Zoosk

Member statistics

55% Women

45% Men
Female ratio at Zoosk

Suitability for Flirt

  • Great instant messaging service
  • Carosel provides instant fun and flirts to users

Suitability for Flirt

Local activity in Canada

  • Members in Canada: 3.000.000
  • Search trend: 180.000

Activity grade in Canada

1. Zoosk Canada review: summary

Zoosk is a popular and well established brand that is the go-to solution for singles . It offers a tried and tested solution, but also a site that stays at the cutting edge with new features and mobile functionality.

The core of the product is a matchmaking system that gets to know you as you use it. The ‘behavioural matching system’ aims to more accurately match you as you express your preferences.

Practical test: Good looking profiles and a high level of contact responses. Our usage of the site was encouraging and suggested that there was a high standard of activity and interest.
Functions on Zoosk: Some great functions on Zoosk. Almost too many! But a fun site that is very interactive. You might lose yourself for hours trying to understand all the various tools. We advise concentrating on the best ones like Smartpick and Insight.
Zoosk user-freindliness: Customer friendly and well-designed for ease of use and peace of mind. Zoosk does especially well in comparison to many in the industry. Good site and decent level of service.
Value for money: Zoosk offers a good service and high activity levels at what is a comparatively low price point. We like!


2. Zoosk Canada Practical Test

The Zoosk practical test is based on an in-depth trial usage of the service. To produce a complete view of the product, two profiles were created, one male and one female. We then browsed all features on the site and conducted some first communications.

On top of this, we checked Zoosk’s reputation online, surveying how customers feel about Zoosk Canada.

First look

Zoosk has an appealing full screen landing page that instantly reasures visitors that Zoosk is a major brand in the online dating world. Zoosk remains one of the best established companies both for desktop and mobile dating.

Registration is possible through Facebook and Google+ and is very simple to complete. Once you have answered a few basic questions about height and ethnicity, the rest of the data is automatically imported.

Picture: Profile view in Zoosk Search

Your first sight of the product after registration gives a good impression. It is well designed with the focus always on a new profile and the menu discreetly placed down the side. It has a ‘social media’ style format that should appeal to all ages.

Number of members in your area test

To get an idea of how many members are accessible online on Zoosk we conducted a liaison check. Dating sites come in many distinct shapes and sizes, but always the most meaningful thing for the client is how many contacts he or she gathers. How many folk get in communication and how many people answer to communications. Our contact score develops a valuation against this all-important measure for every internet site we inspect. Zoosk did really comfortably in this test. There were a whole lot of members online and it looked like a good distribution of members over the state.

Registering as a man we tried to get in touch with 100 women on the site. 34 of them came back to us which is not a bad score. It illistrates that there are a reasonable level of active users on the site. (the test was conducted in Toronto).

Profile Quality

The grade of the profiles is - more often than not - high. Image calibre tends to be great and indicates a membership that looks somewhat modern and machine educated . Most profiles also have a fair ammount of info available. This is a lot to do with many accounts being coupled to Facebook or google+ in order that info is imported straight.

Profile tip: If you're investing any time or money with Zoosk, make sure that you invest some time on making your profile. Reply to the questions, confirm your profile and, most significantly, upload lots of cracking pictures! Time expended on these activities will not be time squandered!

Zoosk also has a array of Profile check alternatives that produce true protection that the individual you are looking at is honest.

Bogus profiles can be a difficulty for all dating services and frequently the real test of a service is not whether they have false profiles on their site, but how many. Still, our feeling of Zoosk was very positive in this regard. Zoosk has a truly good system of profile proofing (find features list beneath) and most of the profiles looked real to us.

Conclusion Zoosk functional test: Overall Zoosk performed well. The interface and design of the internet site are really attractive and functionally superb. In the liaison examination it appeared that big numbers of people are using the service and the profiles were of a really pretty high standard, looking sincere and appealing by and large.


3. Functions and profiles on Zoosk Canada

Zoosk’s core offer is its singular behavioural matching method. This is designed to find out about its customers as they search through profiles and use the service. It makes the matching process very undemanding and many people will be happy enough just to enjoy this as the basis of their search. Zoosk also provides a batch of different features that customers can make use of, if they wish. We have summarised our view of the most important ones:


The search function on Zoosk is not the centrepiece of the service. In fact Zoosk aims to provide you with matches that are eligible, without you having to search these out or mess about with filters (the unique behavioural matching system should do it all for you). Zoosk does cater for those who wish to take more control and provides a search function with lots of choices. Age and location of course, but if you go to ‘advanced search’ these options expand to ethnicity, family status and more. Extensive!


The Carousel

The Carousel is fairly new and Tinder-like function. It provides a assortment of pictures that you can ‘like’, ‘dislike’ or ‘maybe’.Not quite sure what value the ‘maybe’ button brings, but overall this is a diverting feature and the simplest way to surf through your profiles. Winning feature!

Communication Features on Zoosk Canada

To equal the high number of search functions, there are also a lot of communication features as well. To express your interest you can:

  • Wink
  • Like and maybe
  • Message
  • Chat
  • Video Chat
  • Send a gift

There are various permissions or payment requirements for different forms of communication. You can 'wink' and 'like' for free and to send out a gift you need to amass enough credits (called coins), but to exchange messages and chat, you do need to be a premium member.


Insight is a feature that permits you track how the unique behavioural matching system is recording your actions and defining your profile. It features a graphical illistration of the type of people you like, the type of people who like you and an overall score of your ‘dating style’. This is a outstanding feature that produces fascinating and useful facts about how you interact with the site.


Picture: mobile view of Carousel



Smartpick chooses matches that are specifically suited to you. It is a function that brings a bit more quality matchmaking to the Zoosk service in parallel with the more standard approach. These special matches are based on your filled in profile or, failing that, rely on the behavioural matching system to find you your dream profiles.

Picture: Smartpick on Zoosk

Profile Verification

There are a number of methods by which Zoosk seeks to verify the photos and profile information of its members. These include ‘Facebook verified’ , ‘phone verified’ - where the users has submitted a valid phone number and ‘video verification’ where the user has submitted a moving image to the Zoosk team to prove the photo used is theirs. This is a great feature from Zoosk.

Summary of features on Zoosk: Zoosk almost has too many features and while some of them, like ‘insights’ and ‘photo verification’ are great, others such as ‘gifts’ are fairly pointless. While it’s great to have options, some customers are likely to get in a muddle about which system they are using. Having said this, if you do take the time to really understand all of this, it gives you a lot to play with and a better opportunity to get the correct set-up.


4. Customer Friendliness on Zoosk Canada

Customer friendliness is a very important issue for customers using online dating sites. The extent to which dating sites respond to problems their customers have differs a great deal from one to another. How easy is it to get in touch with customer services? How quickly do they respond to customer concerns. Does the site operate automatic renewal of subscriptions?

Picture: Customer Care contact page on Zoosk

Termination at Zoosk

Zoosk subscriptions are automatically renewed until the point at which you cancel. This is very common amongst dating companies so we don’t score Zoosk down for this fact.

What’s more, Zoosk makes cancelling your subscription easy. Some sites make customers go through lengthy processes to cancel, Zoosk allows its clients to do this at the touch of a single button. A big plus point for Zoosk.

Service and Design on Zoosk

So Zoosk is nice looking, but a little on the complex side. It’s wealth of features ensures it is fun to explore, but it can be a little confusing for the user. In the end most customers just want to be able to browse their matches and have a clear idea of how the system works. Zoosk gives you the feeling that there are options you haven’t fully explored. So we would recommend you don’t attempt to make use of every single function.

Mobile use Zoosk/The Zoosk App

Zoosk has a mobile app that is considerably simpler and easier to use than the desktop site. We like sites that provide both apps and desktop options. This allows you to make use of the service wherever you are and write messages using your PC. 

Summary of Zoosk's usibility: Zoosk performs very well on user friendliness and friendliness. It is easy to get hold of with Zoosk and they allow you to end your subscription simply and without unnecessary fuss. Their site is not as simply laid out as it could be, but it’s a nice design and overall we feel that the Zoosk website is relatively ‘pain free’. A good service.


5. Value for Money at Zoosk Canada

Nearly all dating services offer a free trial of their product, but to use the service fully and be in touch with others you nearly always have to shell out for a Premium Account. Zoosk is no different and to communicate with your contacts, you are going to have to pay a fee. We don’t doubt the need for this. At the end of the day customers always must pay if they want to use a decent service. Instead, we have focused on how Zoosk looks on a ‘value for money’ calculation. Is it good value relative to other sites on the market?

Exclusive benefits of premium membership Zoosk

  • Unlimited write messages and read (absolutely necessary, includes chats)
  • See who has visited your own profile (useful)
  • Smartdate (necessary for serious dating service)

Premium Membership with Zoosk.

Zoosk Premium Membership is available in three main options*:

  • A 6 months subscription costs  $12.49 per month  (50% cheaper per month than the 1-month option)
  • A 3 months subscription costs  $19.95 per month
  • To sign up just for one month only costs  $31.95

*these prices were current at the time of writing, but may change

We suggest going for the 6 month offer. It’s a substantial up front cost, but once that’s out of the way you’ll be able to relax and take your time. A month may seem like a long time, but it’ll race past. On the other hand, the money off on the twelve month pack are not much higher.

Caution: Premium Membership will renew unless you instruct Zoosk otherwise. Zoosk makes this process easy, but make sure you do it before your subscription period is over.
Conclusion about Zoosk's value for money: Zoosk is good value in comparison with other online dating services.The quality of the service, coupled with the number of active members on the site makes it worth paying for. The prices are not high. Generally then, very good value for money.




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Zoosk summary

Reviewed brand: Zoosk
Evaluated by: ca.dating-navigator.net
Last update:
Overall rating: 7 / 10

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